Marketing - Marketing Specialist - Catalina

Catalina

Marketing Specialist

YEARS OF

EXPERIENCE

With a strong foundation in marketing and communications, I excel in email marketing and content creation to drive engagement and business growth. Proficient in tools like Yesware, Apollo, and MailChimp, I create optimized campaigns through A/B testing and lead generation strategies. My expertise in SEO content, social media management, and B2C marketing ensures impactful, results-driven campaigns that align with sales goals and enhance brand presence.

Main Skills

Accounts Receivable

ASPEL

Balancing Accounts

Cash flows

Cash Management

External Audit

Work Experience

Marketing Specialist (Jan 2023 – Jul 2024)
→ Managed and developed email marketing campaigns for B2C clients, optimizing strategies for lead generation and engagement.
→ Led the development of the company’s lead generation email strategy, including cold emailing, media targeting, and social media outreach.
→ Created engaging social media content, resulting in a 13% month-over-month growth in followers.
→ Collaborated with the sales team to align marketing efforts with sales goals, securing two major client wins.
→ Utilized data analytics tools to track campaign performance, providing actionable insights and maximizing ROI.

Marketing Coordinator (Oct 2019 – Feb 2023)
→ Designed project plans using Workfront, ensuring team alignment and timely delivery of planned projects.
→ Produced high-quality, SEO-optimized content for the company blog, increasing organic search traffic by 20%.
→ Partnered with the Social and Content team to develop a social strategy tailored to the company’s primary audiences.

Marketing Specialist (Freelance) (Jan 2018 – Dec 2020)
→ Worked with various B2C clients, including medical and cosmetics companies, to develop and execute email marketing strategies.
→ Created compelling email copy, visually appealing templates, and relevant content to enhance customer engagement.
→ Conducted A/B testing to optimize subject lines, design, and CTAs, driving improved open rates and conversions.
→ Developed and maintained content calendars, blogs, and email marketing plans tailored to client goals.

Education

Bachelor’s Degree in International Business (Jan 2015-Jan 2019)

Postgraduate Certification in Project Management (Jan 2021-Jan 2022)

Catalina

Location

Accounts Receivable

ASPEL

Balancing Accounts

Cash flows

Cash Management

External Audit

Work Experience

Work Experience

Education

Education

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2. Receive Candidates

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Ease

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Catalina

Location

Accounts Receivable

ASPEL

Balancing Accounts

Cash flows

Cash Management

External Audit

Work Experience

Work Experience

Education

Education

1. Fill Out The Form

2. Receive Candidates

3. Hire With Ease

Industries​

About

Hire Talent

Resources

Privacy Policy

Terms & Conditions

3. Hire With
Ease

Industries