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Laura

Social Media Specialist

Location

Colombia

4

YEARS OF

EXPERIENCE

With a strong background in Communication and Media Studies, I am a content creator and digital marketing expert, passionate about social media and copywriting. I thrive on transforming challenges into opportunities, applying my skills to coordinate projects, guide clients, and engage with digital communities. With over five years of experience as a community manager for both large and small businesses, I have honed my expertise in writing blogs, planning digital marketing strategies, crafting newsletters, and running advertising campaigns through tools like Zoho Social, Metricool, and Business Suite. I am committed to continuous learning and adaptability, embracing each new experience as a valuable step in my personal and professional growth.

Main Skills

Accounts Receivable

ASPEL

Balancing Accounts

Cash flows

Cash Management

External Audit

Management of Social Media Channels
Social Media Strategies
Google Analytics
Facebook Business Manager
Copywriting
Strategic Planning

Work Experience

Work Experience

Community Manager (Jul 2022 – Present)
→ Managed large social media communities across Instagram, TikTok, Twitter, LinkedIn, and Facebook.
→ Conducted research on digital trends for various brands and developed marketing strategies.
→ Provided competitive analysis and highlighted opportunities for brands to capitalize on emerging trends.
→ Achieved success by crafting strategies tailored to digital trends, ensuring growth and engagement.

Channel Manager (Jun 2022 – Jul 2024)
→ Managed monetized Facebook pages, creating engaging copy for video content.
→ Ensured pages remained monetized by monitoring and alerting teams to potential issues.
→ Successfully grew the Facebook community and maintained content monetization.

Digital Marketing and Social Media Strategist (Oct 2021 – Jun 2022)
→ Created monthly content for blogs and social networks (Instagram, Twitter, LinkedIn, Facebook).
→ Translated and edited content for the Latin American site.
→ Searched for mental wellness speakers to interview and expanded the community.
→ Increased app downloads through targeted strategies and high-value content.

Social Media Manager and Brand Strategist (Feb 2020 – Jul 2021)
→ Created monthly content for Instagram, Twitter, Google My Business, LinkedIn, TikTok, and Facebook.
→ Analyzed social media metrics and adjusted strategies for optimal performance.
→ Implemented blog and newsletter strategies, generating more leads for the agency.

Social Media Manager (Feb 2019 – Jan 2020)
→ Managed social networks for multiple agency brands in both English and Spanish.
→ Created content for Instagram, Twitter, Google My Business, LinkedIn, and Facebook.
→ Developed a content creation schedule that improved efficiency and saved time.

Bilingual Customer Service Representative (Feb 2017 – Dec 2017)
→ Coordinated medical assistance for customers of travel insurance companies, communicating in English and Portuguese.
→ Streamlined assistance time and was promoted to team leader for performance excellence.

Bilingual Customer Service Representative (Feb 2016 – Dec 2016)
→ Provided customer service via chat for a U.S.-based television company.
→ Optimized response time to improve service efficiency.

Communications Intern (Feb 2015 – Nov 2015)
→ Wrote articles, conducted interviews, and published notes for the university’s journal and newspaper.
→ Increased participation from the university community in various events.

Education


Degree in Communication and Media Studies (2016)

Education

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