Paid Media Senior Manager (Feb 2024 – Present)
→ Integrated paid media strategies with overall marketing efforts, working closely with marketing and sales teams to align objectives, streamline processes, and drive cohesive, impactful campaigns.
→ Efficiently managed advertising budgets, optimizing metrics and objectives across various platforms.
→ Supervised and led a paid media specialist team, providing strategic guidance and ongoing support.
→ Collaborated closely with creative and analytical teams to ensure the consistency and effectiveness of campaigns.
SEM Manager (Jan 2021 – Feb 2024)
→ Developed and implemented Google Ads strategies, including Search, Display, YouTube, Remarketing, Shopping, and Discovery.
→ Analyzed and reported monthly, bimonthly, quarterly, and annual performance results.
→ Planned and executed internal results meetings with management and account managers.
→ Managed the SEM department, delegating and evaluating responsibilities to SEM specialists.
→ Conducted results meetings with clients to discuss campaign performance and strategies.
→ Created and configured reports in Data Studio for comprehensive performance analysis.
Google Ads Expert (Mar 2020 – Jan 2021)
→ Developed and executed comprehensive Google Ads strategies, including Google Search, Google Display, Google Video/YouTube, and Google Remarketing.
→ Utilized Google Analytics and Google Tag Manager for advanced tracking, analysis, and reporting of ad performance.
→ Employed Google Ads Editor for efficient campaign management and optimization.
→ Managed Facebook, Instagram, and LinkedIn Ads, including remarketing campaigns and Facebook Pixel implementation.
→ Conducted wireframing for landing pages to enhance user experience and increase conversion rates.
Social Media Specialist for Recruitment (Mar 2019 – Mar 2020)
→ Developed and implemented lead-generation strategies to attract and recruit top talent.
→ Acted as Community Manager for Facebook, Twitter, WhatsApp, and Instagram, engaging with followers and managing online communities.
→ Created and managed chatbots using Many Chat and Talk Push to streamline recruitment processes.
→ Designed and executed advertising campaigns on Facebook and Instagram to reach potential candidates.
