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Victor

Growth Marketing Manager

Location

Mexico

12

YEARS OF

EXPERIENCE

I am a Growth Marketing Manager with 12 years of experience scaling digital brands through data-driven strategies, paid acquisition, CRO, and lifecycle marketing. My approach blends creative testing with deep analytics to uncover high-impact growth levers across the funnel. I’ve led cross-functional teams to drive user acquisition, retention, and revenue for B2B and B2C companies, working closely with product, content, and sales teams. I thrive in fast-paced environments where rapid experimentation and ROI optimization are key.

Main Skills

Accounts Receivable

ASPEL

Balancing Accounts

Cash flows

Cash Management

External Audit

Meta Ads Manager
Google Ads
Google Analytics
Funnel Optimization
Performance Marketing
Retention Strategy

Work Experience

Work Experience

Senior Growth Marketing Manager (2020 – Present)
→ Built and executed multi-channel growth strategies including paid social, SEM, email, and affiliate marketing.
→ Led A/B testing across landing pages, ads, and email flows to optimize conversion and reduce CAC.
→ Managed a 7-figure annual marketing budget with a focus on ROAS and customer LTV.
→ Scaled performance marketing operations across new markets and platforms.
→ Collaborated with product and analytics teams to align campaigns with user behavior insights.

Growth Marketing Manager (2015 – 2020)
→ Developed acquisition funnels for SaaS and DTC brands, increasing lead volume by over 200%.
→ Implemented full-funnel attribution models to track campaign effectiveness and inform strategy.
→ Launched and optimized Google Ads and Meta campaigns, managing in-house creatives and landing pages.
→ Built email automation flows for lead nurturing, upsells, and re-engagement.

Digital Marketing Specialist (2011 – 2015)
→ Executed PPC, SEO, and social media strategies to drive website traffic and conversions.
→ Created dashboards to monitor campaign KPIs, user cohorts, and retention metrics.
→ Assisted in CRM management and customer segmentation to support personalized marketing.
→ Coordinated with designers and content creators to ensure brand consistency across channels.

Education


Bachelor’s Degree in Marketing and Business Intelligence (2007 – 2011)

Education

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