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Silvia

Content Strategist

Location

Colombia

4

YEARS OF

EXPERIENCE

I am a Content Strategist with four years of experience developing and executing content strategies that align with business goals and audience needs. I specialize in planning, creating, and optimizing content across multiple channels, ensuring consistency in brand voice and messaging. My work bridges the gap between marketing, UX, and editorial, supporting SEO initiatives and enhancing customer engagement through storytelling and data-driven decisions.

Main Skills

Accounts Receivable

ASPEL

Balancing Accounts

Cash flows

Cash Management

External Audit

Content Strategy
Editorial Planning
Copywriting & Editing
SEO Optimization
Content Management Systems
Google Analytics

Work Experience

Work Experience

Content Strategist (2023 – Present)
→ Develop and oversee end-to-end content strategies for digital campaigns and website initiatives.
→ Lead editorial planning and ensure alignment with brand messaging across channels.
→ Coordinate with SEO and UX teams to enhance content performance and user experience.
→ Use analytics and performance data to continuously optimize content effectiveness.
→ Own and maintain the brand’s tone and voice across web, email, and social platforms.

Content Specialist (2021 – 2023)
→ Created user-focused content for product launches, landing pages, and email campaigns.
→ Collaborated with design and copywriting teams to ensure narrative consistency.
→ Maintained and managed the content calendar to support marketing initiatives.
→ Supported the execution of multi-channel campaigns with optimized content assets.

Junior Content Writer (2019 – 2021)
→ Wrote and edited blog posts, social media copy, and support documentation.
→ Conducted keyword research to support SEO goals and improve organic reach.
→ Participated in content audits to identify performance gaps and opportunities.
→ Assisted in developing content strategies aligned with audience insights.

Education


Bachelor’s Degree in Communication and Digital Media (Jun 2018 – Jun 2021)

Education

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