From Growth to Scalability:
How Connect Media Built
a High-Performance Global Team
How Connect Media Built
a High-Performance Global Team
Long-Term
Partnership
3+ years of collaboration with Wow
5+ Key
Roles Filled
Vital role integration into the team
Operational Efficiency
& Output
7M+ emails weekly
Employees
50+ team members
Location
Los Angeles, California
Industry
Creative Media &
Advertising Services
Website
connect.media
About the Company
Few companies know the commercial real estate world as well as Connect Media. Founded in Los Angeles in 2015, the company has grown into a full-service creative marketing and strategic media company serving B2B clients across commercial real estate and financial services.
Through its daily news coverage, industry conferences and creative services, Connect Media has become a trusted source of information and connection for investors, developers, brokers and lenders across North America. When the pandemic hit, the team adapted fast, shifting to digital events and webinars before making a strong return to live events.
Behind this growth is co-founder Sarah Quinn, named one of FOLIO magazine’s 30 Under 30 in 2016, who helps shape the company’s strategic direction and leads its expansion into Canada.
The Challenge
We’ve had nothing but good experiences. It’s been an amazing partner for us.
Sarah Quinn
Co-Founder & Executive Vice President Connect Media
As Connect Media grew into a major player in the media and events space, producing 30 events a year for a broad client base, growth created a new level of operational complexity.
The business was no longer just about generating revenue. It required consistent execution across sales, operations, content, and events. With dozens of events every year and millions of weekly email touchpoints, the margin for inefficiency was shrinking.
At the same time, hiring locally in Los Angeles created real constraints.
- Talent costs were high and continued to rise.
- Traditional outsourcing created time zone friction.
- Internal bandwidth was stretched across too many functions.
As Sarah Quinn explained, “The challenge wasn’t just hiring more people. It was building a team that could scale with the business without breaking how it operated.”
We’ve had nothing but good experiences. It’s been an amazing partner for us.
Sarah Quinn
Co-Founder & Executive Vice President of Connect
The Approach
Instead of treating hiring as a reactive need, Connect Media built a long-term partnership model with Wow Remote Teams to support growth across functions.
Over the past three years, they have strategically added 5+ key roles that directly support revenue and operations.
At the center of this was Maria, an executive assistant from Mexico, who quickly became a critical operator inside the business. Working closely with leadership, she touches multiple parts of the company and supports both sales and operations.
“She touches every part of the business… she’s one of our best salespeople.”
Alongside her, Camila, an email marketing specialist from Colombia, played a pivotal role in managing high-volume campaigns, optimizing Connect Media’s email marketing outreach.
Other roles were also layered in to support the scale of operations, such as:
-Finance support
-PR and communications,
-Creative roles.
Rather than isolating these roles, Connect Media integrated them fully into the team. There was no separation between internal staff and remote hires. Everyone operated as part of the same system.
This allowed the company to move from individual contributors to a coordinated, high-functioning team.
She touches every part of the business… she’s one of our best salespeople.
Sarah Quinn
Co-Founder & Executive Vice President of Connect
The Outcome
There’s no line between who’s a Wow person and who’s a Connect person.
Sarah Quinn
Co-Founder & Executive Vice President Connect Media
Over time, this approach reshaped how Connect Media builds and operates teams.
Execution became more distributed and reliable. High-volume processes like email marketing, which delivers over 7 million emails weekly, now run seamlessly without constant oversight. Critical functions are owned by dedicated operators who understand the business deeply.
More importantly, leadership was able to trust the system.
Instead of one person managing everything, responsibilities are shared across a team that works in sync. Delegation became easier because the people stepping into roles were not just capable, but fully integrated into the company.
This shift also changed how the company thinks about growth.
Hiring is no longer a bottleneck or a reactive process. It is a built-in part of how Connect Media scales. Every time a new need arises, the question is no longer “Can we hire?” but “How do we expand the team in the right way?”
The result is a more flexible, resilient organization that can grow without sacrificing quality or speed.
“There’s no line between who’s a Wow person and who’s a Connect person. Everyone’s part of the team.”
There’s no line between who’s a Wow person and who’s a Connect person.
Sarah Quinn
Co-Founder & Executive Vice President of Connect
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