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Marketing Assistants in Latin America

Three routes are realistic. Freelance marketplaces have the largest pool and leave all screening with you, which gets expensive on a role that touches your CRM and your published content. LATAM job boards reach the right candidates but leave sourcing, testing, and contracting on your desk. A staffing and recruiting partner screens first and hands you a shortlist to interview. Wow sources marketing assistants across Latin America and runs a tools exercise and a written English test before anyone reaches you.

The day is execution. Setting up and scheduling campaigns, formatting and publishing content, building email sends, updating the CRM, organizing assets, and pulling the numbers your lead needs on Monday. At the mid level they also coordinate freelancers and vendors. What they do not do is decide the strategy or own the budget.

Through Wow, $12 to $17 per hour at the mid level, roughly $2,000 to $3,000 a month at 40 hours. A comparable U.S. hire runs $57,500 to $65,000 a year once benefits and mandatory contributions are counted, which works out to $28 to $31 an hour. The full breakdown by seniority is in the salary guide.

It depends on whether the plan exists. If someone on your team already decides the channels, the budget, and the calendar, and the bottleneck is getting it all done, hire an assistant. If nobody is making those calls, an assistant will wait for direction that never comes. Hire the manager first, then the assistant to give them capacity.

Access to your CRM or email platform, most commonly HubSpot, Mailchimp, or Klaviyo, plus whatever you publish through and a design tool such as Canva. Add your project tracker and analytics. The things most often missing on day one are not tools: a documented campaign process, brand guidelines, and a clear view of who approves what.

With Wow, you receive a shortlist of pre-screened candidates within 3 business days of confirming the role details and requirements. Most practices complete interviews within the first week and extend an offer by day ten from the initial request. The VA can typically start within a week of the offer depending on notice period and tool access provisioning. Total time from first contact to an active, working hire is usually 2 to 3 weeks, compared to 4 to 8 weeks for a direct U.S. recruitment process.

If the professional placed is not working out within the first two weeks, Wow provides a full replacement at no additional cost under the two-week money-back guarantee. After the initial period, you can request a replacement at any time during the contract at no extra cost. Wow sources and presents a new shortlist and you repeat the interview process with a new set of candidates. The guarantee is designed to eliminate the financial risk of a misfit hire, which is the most common objection practices raise when considering a nearshore hire for a patient-facing role.

Wow is a staffing and recruiting partner, not an Employer of Record. You contract with us for the professional’s time, while we handle sourcing, screening, and payment coordination. You direct the day-to-day work, schedule, and tools.