How BroadCastly Scaled Their Marketing Strategy with Wow Remote Teams
50+
Campaigns launched to-date
20%
Increase in audience engagement
Reduction
In campaign setup time
THE CHALLENGE
Difficulty Finding Marketing Specialists with a Strategic Mindset
For BroadCastly, a leading Broadcast Media Production and Distribution company based in Toronto, Ontario, staying ahead in the competitive landscape required marketing specialists with deep expertise in both SEO and Paid Media. However, finding a candidate who could drive traffic, optimize ad spend, and collaborate seamlessly with the in-house team proved challenging.
BroadCastly’s Marketing Director, Emma Donovan, emphasized the importance of finding a flexible and skilled marketing professional who could support their growing needs.
“We needed someone who could analyze data, execute campaigns across multiple platforms, and align with our fast-paced environment,” Donovan shared. “It was hard to find someone with the experience and strategic thinking to really elevate our campaigns.”
After struggling to find the right talent locally, BroadCastly turned to Wow Remote Teams.
THE APPROACH
Wow Remote Teams quickly delivered a shortlist of top-tier candidates to BroadCastly within three days, including Catalina, an experienced Marketing Specialist with expertise in both SEO and Paid Media.
With over 7 years of experience, Catalina had a proven track record of improving online visibility and optimizing ad campaigns for diverse clients. BroadCastly was impressed with the quality of candidates sourced by Wow Remote Teams, making it easy to select Catalina as the ideal fit for their needs.
“Catalina joined the team and hit the ground running,” Donovan remarked. “She immediately took ownership of our campaigns, provided fresh insights, and optimized our ad strategies for better ROI.”
Catalina seamlessly integrated into BroadCastly’s team, offering regular updates, innovative ideas, and actionable strategies that aligned with the company’s goals.
“She didn’t just execute; she strategized. Catalina brought innovative ideas to the table, like tweaking our keyword strategy to better target our core audience and reallocating budget to high-performing ad sets,” Donovan explained.
“Wow Remote Teams connected us with Catalina, and she’s exceeded all expectations. The process was smooth, fast, and cost-effective. We couldn’t be happier with the results!”
THE OUTCOME
Enhanced Marketing Performance and Cost Savings
With Catalina onboard, BroadCastly saw immediate results:
- Improved Campaigns: A 20% increase in audience engagement, with higher search rankings and optimized ad spend.
- Faster Execution: Campaigns launched quicker, thanks to Catalina’s ability to strategize and execute efficiently.
- Cost Savings: By hiring through Wow Remote Teams, BroadCastly saved 60% on hiring expenses compared to local talent.
One standout moment came when Catalina restructured a lagging paid campaign, delivering a 30% improvement in CTR within the first week.
“Catalina has been a game-changer for us,” Donovan shared. “She not only delivers great results but also provides fresh ideas that align perfectly with our goals.”