Hire a Remote Marketing Assistant in Latin America
Hire a marketing assistant to set up campaigns, publish content, support Google and Meta ads, build emails, and pull weekly reports during U.S. business hours. Your marketing lead keeps the strategy and the budget.
U.S. Time Zone Coverage
English & Bilingual Options
Candidates in 3 to 5 Business Days
Rated 5.0 on Google and Clutch
Annual Cost Comparison
Save 62%U.S. Total Cost (est.)
$50,004 per year
Wow LATAM
$19,200 per year
Mid-level Marketing Assistant, annual cost for 1 hire. U.S. figure includes payroll tax, benefits, and equipment.
Meet pre-vetted Marketing Assistant
candidates in Latin America
Meet pre-vetted Marketing Assistant candidates in Latin America
Review marketing assistants with hands-on experience in Google Ads and Meta Ads support, social and content publishing, email platforms, CRM updates, and reporting in Google Analytics and Looker Studio.
Claudia S.
Marketing Assistant
8+ years experience
Verified in Marketing Strategy
Tools
Meta Ads
Google Ads
HubSpot
Google Analytics
Looker Studio
Expected Rate
$1.600/mo
English Level
B2 +
Agustin V.
Marketing Assistant
6+ years experience
Verified in Paid Ads
Tools
Google Ads
Search Ads 360
LinkedIn Ads
Salesforce
Microsoft Ads
Expected Rate
$1.600/mo
English Level
B2+
Gabriela C.
Marketing Assistant
5+ years experience
Verified in Meta Business Suite
Tools
Canva
Google Analytics
GoHighLevel
HubSpot
Zoho CRM
Expected Rate
$1.550/mo
English Level
B2
Carlos S.
Marketing Assistant
6+ years experience
Verified in A/B Testing
Tools
Google Ads
Meta Ads Manager
Google Tag Manager
Shopify
Klaviyo
Expected Rate
$1.400/mo
English Level
B2+
July F.
Marketing Assistant
10+ years experience
Verified in Marketing Funnels
Tools
Figma
WordPress
GoHighLevel
Google Analytics
Google Ads
Expected Rate
$2.000/mo
English Level
C1
Hiring a Marketing Assistant:
What to Expect
A marketing assistant carries out the marketing plan you already have. They set up, publish, monitor, and report, so your marketing lead can spend time on strategy. The role does not set strategy or own the budget.
What the role owns
Campaign setup & scheduling
Content formatting & publishing
Social media posting
Email builds & list segmentation
Paid ads support
Performance reporting
Asset & file organization
Vendor & freelancer coordination
Typical tool stack
HubSpot
Mailchimp
Canva
Google Analytics
Meta Ads Manager
Google Ads
Looker Studio
Asana
WordPress
We match candidates to the tools you already run.
Work they handle
Paid search campaigns
Paid social campaigns
Email newsletters
Organic social posts
Landing page updates
Promotions & launches
Channels they cover
Meta
Website
What they move
Cost per lead
Click-through rate
Conversion rate
Email click rate
Posting consistency
Report turnaround
What type of Marketing Assistant
do you need?
Marketing assistants differ by channel focus and by how much of the work is paid media versus content. Define the role by the channels they will touch each week. A marketing assistant supports a plan someone else owns, so decide who sets direction before you pick a type.
Start with the main channel focus
Pick one
Paid Media Assistant
Builds and monitors Google Ads and Meta Ads campaigns from your brief, tracks spend against budget, and pulls performance reports.
Best for:
Teams that run paid campaigns but have no one to set them up and watch them daily.
Content & Social Assistant
Formats and schedules posts, publishes blog and landing page updates, builds email sends, and replies to routine comments.
Best for:
Teams that have content ideas but lack capacity to produce, schedule, and publish them.
Then add what else the role has to cover
Optional, and they stack
Marketing Operations Assistant
CRM updates, list hygiene, project tracking in Asana or similar, and weekly reporting in Looker Studio or Google Analytics.
Best for:
Lean teams running marketing on spreadsheets and manual reports.
Bilingual Marketing Assistant
Executes campaigns, content, and replies in English and Spanish.
Best for:
U.S. brands marketing to English and Spanish speaking audiences.
E-commerce Marketing Assistant
Supports store promotions, product listings, and email flows in tools such as Shopify and Klaviyo, plus ad reporting.
Best for:
Online stores that run frequent promotions and need steady upkeep.
Most hires are one from the first row plus one from the second. A bilingual paid media assistant for an online store is a single person, not three. Tell us the combination and we will screen for it. If you need someone to build the strategy, that is a marketing manager or specialist, not an assistant.
What does a Remote Marketing Assistant do?
What does a Remote Marketing Assistant do?
A remote marketing assistant keeps marketing execution moving. They set up and schedule campaigns, support paid ads in Google Ads and Meta Ads, format and publish content, build email sends, keep the CRM clean, and pull the reporting your lead needs. They work from your plan and brand guidelines.
| Area | Entry | Mid Most common | Senior |
|---|---|---|---|
| Campaign setup | Builds campaigns and schedules from a brief and checklist | Plans launch calendars, QAs links and tracking, and follows up on delays | Owns the campaign process and improves the checklist |
| Content & social | Formats, schedules, and publishes posts and pages | Repurposes content across channels and keeps the editorial calendar current | Manages content workflow, reviews quality, and coordinates writers and designers |
| Email marketing | Builds sends from templates and uploads lists | Segments lists, runs A/B tests, and checks deliverability basics | Builds automation flows and recommends improvements from results |
| Paid ads support | Updates ad copy and budgets under direction, and checks status | Builds Google and Meta campaigns from a brief and monitors daily spend | Runs structured tests, optimizes against targets, and flags issues early |
| Reporting & analytics | Pulls weekly numbers into a template | Builds dashboards in Looker Studio or GA4 and explains changes | Ties results to leads and revenue and proposes next steps |
| Coordination | Tracks tasks, deadlines, and files | Briefs freelancers and vendors and keeps assets organized | Runs the marketing task board and documents processes |
| Area | Entry | Mid Most common | Senior |
|---|---|---|---|
| Campaign setup | Builds campaigns and schedules from a brief and checklist | Plans launch calendars, QAs links and tracking, and follows up on delays | Owns the campaign process and improves the checklist |
| Content & social | Formats, schedules, and publishes posts and pages | Repurposes content across channels and keeps the editorial calendar current | Manages content workflow, reviews quality, and coordinates writers and designers |
| Email marketing | Builds sends from templates and uploads lists | Segments lists, runs A/B tests, and checks deliverability basics | Builds automation flows and recommends improvements from results |
| Paid ads support | Updates ad copy and budgets under direction, and checks status | Builds Google and Meta campaigns from a brief and monitors daily spend | Runs structured tests, optimizes against targets, and flags issues early |
| Reporting & analytics | Pulls weekly numbers into a template | Builds dashboards in Looker Studio or GA4 and explains changes | Ties results to leads and revenue and proposes next steps |
| Coordination | Tracks tasks, deadlines, and files | Briefs freelancers and vendors and keeps assets organized | Runs the marketing task board and documents processes |
What this role is not
Marketing Manager
Strategy, channel choices, budget ownership, and team direction sit above this role. A marketing assistant executes the plan. If nobody is writing the plan, hire a manager first.
Marketing Specialist
A specialist owns a discipline such as paid media, content, or email, and plans and optimizes it with little direction. An assistant works from your plan and supports one or more channels. Hire a specialist if you need someone to decide, not just do.
Choose how to hire a Marketing Assistant
Three engagement models, no upfront fees, transparent rates before any interview.
Staffing
The simplest way to add a pre-vetted LATAM professional to your team.
Best for:
Companies that want the seat filled fast and kept filled, with one monthly invoice.
Shortlist in 3 to 5 business days
2-week satisfaction guarantee
Free replacement any time
No upfront fees
Staff to Hire
Validate fit in a live environment before you commit long-term.
Best for:
Validate fit in a live work environment before committing to a permanent hire.
Test-drive before you commit
Clear conversion path and fee
2-week satisfaction guarantee
No upfront fees
Direct Hire
Wow sources and vets the candidate. You interview and hire directly.
Best for:
Practices that already have their own structure and just need the right candidate delivered fast.
Deep LATAM talent sourcing
One-Time Placement Fee
No recurring payments
No upfront fees
How much does it cost to
Hire a Marketing Assistant?
How much does it cost to Hire a Marketing Assistant?
Marketing Assistant
Estimates based on average compensation for LATAM professionals, updated 2026. Monthly figures based on 160-hour months. Rates shown are talent compensation only and vary by country, experience, and hiring model.
Why hire a Marketing Assistant from Latin America?
Live Working Hours Alignment
Campaign updates, scheduled posts, and daily ad checks are handled while your team is online.
Hands-On Tool Proficiency
Daily work in HubSpot, Mailchimp, Canva, Google Ads, Meta Ads Manager, and Google Analytics.
Cost-Effective Execution Power
Frees your marketing lead to work on strategy instead of formatting, scheduling, and reporting.
Bilingual Marketing Support
Fluent English and Spanish execution without hiring a second role.
Cultural Fit for U.S. Audiences
Close enough to the U.S. market to understand tone, timing, and references.
In-House Strategy & Control
Strategic direction, campaign budgets, and final approvals stay with you.
Is a Marketing Assistant the
right hire for your team?
Is a Marketing Assistant the right hire for your team?
The task list is the same for most teams. Whether it pays off depends on whether a marketing plan already exists and who is free to carry it out.
Worth hiring now if
- Your marketing lead spends more time executing than planning
- Campaigns slip because nobody owns the launch checklist
- Your CRM is out of date and reporting is done by hand
- Content gets made but is never scheduled or repurposed
- Your ad accounts need daily monitoring that no one has time for
- A meaningful share of your audience speaks Spanish
Probably not yet if
- There is no marketing plan yet for someone to execute against
- What you actually need is a strategist, not support
- The work requires budget authority you cannot delegate
- Your processes are not documented well enough to hand off
Not sure which side you land on? A short call can help determine whether you need a marketing assistant, a marketing specialist, or a marketing manager.
How We Screen
We screen Marketing Assistants
Before you interview.
We screen Marketing Assistants. Before you interview.
We evaluate the skills that determine whether a marketing assistant can carry out campaigns, content, and reporting inside your tools and workflow.
Top 3%
of candidates make it to your shortlist
Hands-on campaign, content, or ad support work for brands similar to yours.
Google Ads, Meta Ads Manager, email platforms, CRM, Canva, and Google Analytics.
Clean formatting, on-brand copy edits, and catching errors before publishing.
Reads campaign metrics, builds a clear report, and flags what looks off.
Clear written updates, plain explanations, and English or bilingual communication.
Tools, working hours, time zone, compensation, and industry fit.
Marketing Experience
Hands-on campaign, content, or ad support work for brands similar to yours.
Channel & Tool Skills
Google Ads, Meta Ads Manager, email platforms, CRM, Canva, and Google Analytics.
Content & Copy
Clean formatting, on-brand copy edits, and catching errors before publishing.
Reporting & Numbers
Reads campaign metrics, builds a clear report, and flags what looks off.
English & Comms
Clear written updates, plain explanations, and English or bilingual communication.
Role & Schedule Fit
Tools, working hours, time zone, compensation, and industry fit.
No resume dump. No marketplace lottery. Just marketing assistants screened for the work they will actually do.
Frequently asked questions
How do I hire a marketing assistant?
Start by writing down the channels, tools, and tasks you want covered, and who approves what. Then look for candidates with proven work in those tools, not a general marketing title. Wow sources marketing assistants across Latin America, screens them for the role, and sends a shortlist you interview directly. You decide the plan; they execute it inside your accounts.
What does a marketing assistant actually do?
The day is execution. Setting up and scheduling campaigns, supporting Google Ads and Meta Ads, formatting and publishing content, building email sends, updating the CRM, organizing assets, and pulling the numbers your lead needs. At the mid level they also coordinate freelancers and vendors. They do not decide strategy or own the budget.
How much does a marketing assistant cost?
Through Wow, $12 to $17 per hour at the mid level. A comparable U.S. hire runs about $28 to $31 an hour once benefits and mandatory contributions are counted. Rates vary by country, experience, and seniority. The salary guide linked below breaks the numbers down further, and you see rates before any interview.
Marketing assistant or marketing manager: which do I need?
It depends on whether the plan exists. If someone on your team already decides the channels, the budget, and the calendar, and the bottleneck is getting it done, hire an assistant. If nobody makes those calls, an assistant will wait for direction. Hire the manager first, then the assistant to give them capacity.
Can a marketing assistant run my Google Ads and Meta Ads?
They can support them. Many assistants build campaigns from a brief, monitor spend, update ad copy, and report on results. Setting strategy, budgets, and targets is usually a specialist or manager job. If paid media is your main need, tell us, and we will screen candidates for that focus and ask for a platform exercise.
What tools does the hire need on day one?
Access to your ad accounts, CRM or email platform, such as HubSpot, Mailchimp, or Klaviyo, plus your publishing tools and a design tool like Canva. Add your project tracker and analytics. What is most often missing is not a tool: it is a documented campaign process, brand guidelines, and a clear view of who approves what.
Can the assistant work in Spanish as well as English?
Yes, if you ask for it. Many candidates in Latin America work in both languages, which helps if part of your audience speaks Spanish. Tell us the level you need for writing and speaking and we will screen for it. English-first interviews are standard, so you can judge written and spoken English yourself.
How long does it take to fill the role?
With Wow, you receive a shortlist of pre-screened candidates within 3 to 5 business days of confirming the role details. Most teams interview in the first week and make an offer soon after. Start date depends on the candidate’s notice period and how quickly you provide access to your tools and accounts.
What happens if the hire is not a good fit?
If the professional is not working out in the first two weeks, the 2-week satisfaction guarantee applies. After that, you can request a replacement at any time at no extra cost. Wow sources a new shortlist and you interview again. The guarantee is there to remove the financial risk of a misfit hire.