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Arcelia

Social Media Manager

Location

Colombia

4

YEARS OF

EXPERIENCE

With over 7 years of experience in social media management, I specialize in marketing, branding, and content creation, with a focus on driving growth and delivering results. My strong communication skills and strategic planning enable me to craft effective marketing campaigns that resonate with target audiences. I have a proven track record in influencer marketing, press relations, and account management, having worked with both Brazilian and international brands. My ability to build relationships and effectively manage social media for large agencies has allowed me to help brands enhance their presence and engagement across various platforms.

Main Skills

Accounts Receivable

ASPEL

Balancing Accounts

Cash flows

Cash Management

External Audit

Hootsuite
SEO/SEM
Google Analytics
Facebook Business Manager
Social Media Management
Photoshop

Work Experience

Work Experience

Senior E-PR & Marketing Manager (Aug 2021 – Present)
→ Manage influencer campaigns and actions, focusing on conversion and sales to increase brand presence and engagement.
→ Oversee luxury brand management strategies to boost sales and maintain consistent branding across social media platforms.

Public Relations and Content Specialist (Dec 2020 – Feb 2023)
→ Write SEO-optimized content and reports for Revelo, ensuring high-quality and relevant material for the startup’s target audience.
→ Create local content and translate materials for the Mexico IG account, ensuring consistency with global messaging.

Manager of Branding and Creative Copywriter (Oct 2022 – Dec 2022)
→ Develop content creation and copywriting strategies for global brand profiles.
→ Curate and manage influencer partnerships to ensure brand alignment and drive engagement.

Brand, Marketing, and Social Media Coordinator (May 2021 – Aug 2021)
→ Plan, strategize, and create content for social media, blogs, and email marketing to increase brand awareness and drive customer engagement.
→ Analyze market opportunities, events, influencers, and sales funnels to optimize brand presence.

Strategic Marketing and Brand Consultant (Jan 2020 – Dec 2020)
→ Lead PR and content creation strategies for Estée Lauder brands, focusing on influencer management for campaigns.
→ Manage content strategy for social media and assist with press relations to strengthen brand image.

Beauty and Luxury PR Specialist (Jan 2020 – Dec 2020)
→ Coordinate PR and branding strategies for luxury beauty brands.
→ Collaborate with media outlets and influencers to enhance brand visibility and public image.

Education


Bachelor’s Degree in Public Relations

Education

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Francisco C.
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CTO Chief Technology Officer, Fintech Startup
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Marketing Director, Travel & Tourism Company
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Madison H.
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Content Marketing Director, Software Startup
"Our content specialist's proactive approach and willingness to go above have been invaluable to our team. We're grateful to Wow Remote Teams for connecting us with such a talented profesional."
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