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Celina

SEO Specialist

Location

Colombia

3

YEARS OF

EXPERIENCE

With a background in marketing and international business, I specialize in SEO with hands-on experience in content creation, keyword research, and on-page optimization. I use tools like SEMrush, Screaming Frog, MOZ, and Google Analytics to improve web visibility and rankings. My expertise includes local SEO, backlink strategies, and email outreach. Proficient in WordPress and MailChimp, I deliver data-driven SEO strategies that drive results and elevate digital presence.

Main Skills

Accounts Receivable

ASPEL

Balancing Accounts

Cash flows

Cash Management

External Audit

SEO
Screaming Frog
Google Tag Manager
SEMrush
Google Search Console
Google Analytics

Work Experience

Work Experience

SEO Specialist (Aug 2024 – Present)
→ Focus on local SEO efforts: Implement strategies to improve local search rankings and enhance web visibility.
→ Google Analytics installation: Set up and configure Google Analytics to track and measure website performance.
→ On-page SEO optimizations: Optimize content and meta information for improved search rankings.
→ Local citations and directory submissions: Manage listings and submissions to increase local online presence.
→ In-depth keyword research: Conduct detailed keyword analysis to inform SEO strategy.

Marketing Specialist – SEO & Content (Nov 2023 – May 2024)
→ Develop content for website blog: Write SEO-optimized blog posts to enhance website traffic.
→ Conduct paid and organic link-building activities: Drive SEO improvements through targeted link-building strategies.
→ Create social media content for LinkedIn: Develop engaging LinkedIn posts to promote brand visibility.
→ Audit and improve website content: Review and update website copy to improve user engagement and SEO performance.
→ Manage AI tools for large-scale blog production: Utilize AI tools for efficient blog content creation.

SEO and Content Consultant (Jul 2023 – Nov 2024)
→ Enhance web visibility through backlink acquisition: Build strategic backlinks to improve search rankings.
→ Perform industry and competitor analysis: Analyze competitors and industry trends to inform SEO strategy.
→ Plan and execute email outreach campaigns: Design email campaigns to build relationships with relevant journalists and clients.
→ Develop SEO-optimized articles: Write articles optimized for SEO to drive traffic and improve rankings.
→ Maintain communication with journalists and clients: Act as a liaison to support PR and content efforts.
→ Provide analysis and optimization suggestions: Offer insights and recommendations to improve website SEO performance.

Public Relations Associate (Nov 2021 – Aug 2023)
→ Perform industry and competitor analysis: Research competitors and industry trends to inform content strategy.
→ Plan and execute email outreach campaigns: Develop and send targeted emails to improve media outreach.
→ Write pitches, blogs, and articles: Create compelling written content to engage media and audiences.
→ Maintain communication with journalists and clients: Foster relationships to strengthen PR efforts.
→ Conduct SEO research and analysis: Analyze and optimize content for SEO performance.
→ Build targeted journalist lists: Create media lists to ensure successful outreach efforts.

Marketing Coordinator (Oct 2021 – Oct 2022)
→ Coordinate marketing team activities: Oversee marketing tasks and ensure team goals are met.
→ Act as the primary point of contact for clients: Manage client communications and project expectations.
→ Develop engaging written content: Create blog posts, articles, landing pages, and social media content.
→ Review and approve content and design materials: Ensure all content and designs align with brand guidelines.
→ Plan and execute social media and email marketing campaigns: Develop strategies for social media and email marketing.
→ Analyze data and generate reports: Measure and report on the success of marketing campaigns.

Education

Bachelor’s Degree in Digital Marketing (2015 – 2019)

Education

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Results Speak Louder

Francisco C.
Francisco C.

CTO Chief Technology Officer, Fintech Startup
"Our Wow Back-End Dev has helped us solve coding complex functionalities on time and within the budget we set up at the beginning of the negotiation. His seamless integration have made collaboration effortless."
Samantha B.
Samantha B.

Marketing Director, Travel & Tourism Company
"I'm delighted with my VA from Wow Remote Teams. He helps me with my social media marketing campaigns, from scheduling posts to tracking metrics, and all is flawless."
Emma A.
Emma A.

Brand Manager, Entertainment Company
"Since our Wow Remote Teams Ads Specialist joined, we've seen remarkable traffic and conversion growth, with their approach positioning us prominently in the digital market."
Madison H.
Madison H.

Content Marketing Director, Software Startup
"Our content specialist's proactive approach and willingness to go above have been invaluable to our team. We're grateful to Wow Remote Teams for connecting us with such a talented profesional."
Daniel B.
Daniel B.

Director of Accounting, Telecommunications Company
"My accountant from Wow Remote Teams handles accounts adeptly, provides excellent financial analysis, and optimizes billing, enhancing our operational efficiency. Grateful."
Felix C.
Felix C.

Founder, Advertising Agency
"I've been incredibly satisfied with the virtual assistant we've hired from Wow Remote Teams. His professionalism, efficiency, and dedication have helped us with our lead generation process."

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