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Maria

Marketing Specialist

Location

Colombia

4

YEARS OF

EXPERIENCE

With a background in email marketing, SMS campaigns, and content creation, I specialize in driving engagement and sales through tools like Klaviyo, Airtable, and Canva. I design automated workflows, manage social media with Hootsuite, and create compelling copy. Proficient in React.js, HTML, CSS, and JavaScript, I use data-driven strategies to refine campaigns and enhance brand visibility, making me a strong asset in driving business growth.

Main Skills

Accounts Receivable

ASPEL

Balancing Accounts

Cash flows

Cash Management

External Audit

Social Media Platforms
Facebook Ads
SEO & SEM
Google Ads
Mailchimp
Email Marketing Campaigns

Work Experience

Work Experience

Email & SMS Marketing Manager (Nov 2023 – Present)
→ Campaign Development: Planned and executed email and SMS campaigns using Airtable, sending around three campaigns per week to engage customers and boost sales.
→ Design and Reporting: Designed emails using Canva and Klaviyo, creating performance reports and using data insights to improve future campaigns.
→ Automation Management: Handled complex automation flows like Birthday-Flow and Cart Abandonment Flow, growing subscriber lists and driving sales.
→ Subscriber Growth: Developed strategies to grow email and SMS subscriber lists, and managed list segmentation for targeted messaging.
→ Web Push Notifications: Launched campaigns using Pushowl integrated with Shopify to engage customers.
→ Marketing Support: Contributed to overall marketing strategy, supporting team efforts.

Director of Property Management (Freelance) (Aug 2022 – Mar 2023)
→ Developed and implemented marketing strategies to attract tenants and promote available properties.
→ Created targeted campaigns to reach potential renters across various channels.

Marketing Coordinator (Apr 2022 – Oct 2023)
→ Managed social media accounts using Canva and Hootsuite.
→ Conducted email marketing campaigns with Brevo, managing subscribers and sending newsletters.
→ Wrote copy and performed basic WordPress design tasks.

Web Development Intern (Jan 2022 – Dec 2022)
→ Gained hands-on experience in React.js, HTML, CSS, and JavaScript.
→ Collaborated with mentors to complete projects, improving coding and problem-solving skills.

Community Manager (Mar 2021 – Dec 2021)
→ Developed and executed social media strategies for multiple brands.
→ Managed daily posts, stories, and engagement, creating organic content like reels and stories.

General Manager (Jan 2014 – Feb 2016)
→ Developed marketing strategies for HVAC services and promoted the company’s services.
→ Analyzed market trends and customer needs to create targeted campaigns and maintain brand consistency.

Education

Bachelor’s Degree in Marketing (2016 – 2020)
Digital Marketing Course (2020 – 2021)

Education

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Results Speak Louder

Francisco C.
Francisco C.

CTO Chief Technology Officer, Fintech Startup
"Our Wow Back-End Dev has helped us solve coding complex functionalities on time and within the budget we set up at the beginning of the negotiation. His seamless integration have made collaboration effortless."
Samantha B.
Samantha B.

Marketing Director, Travel & Tourism Company
"I'm delighted with my VA from Wow Remote Teams. He helps me with my social media marketing campaigns, from scheduling posts to tracking metrics, and all is flawless."
Emma A.
Emma A.
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Brand Manager, Entertainment Company
"Since our Wow Remote Teams Ads Specialist joined, we've seen remarkable traffic and conversion growth, with their approach positioning us prominently in the digital market."
Madison H.
Madison H.

Content Marketing Director, Software Startup
"Our content specialist's proactive approach and willingness to go above have been invaluable to our team. We're grateful to Wow Remote Teams for connecting us with such a talented profesional."
Daniel B.
Daniel B.
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Director of Accounting, Telecommunications Company
"My accountant from Wow Remote Teams handles accounts adeptly, provides excellent financial analysis, and optimizes billing, enhancing our operational efficiency. Grateful."
Felix C.
Felix C.

Founder, Advertising Agency
"I've been incredibly satisfied with the virtual assistant we've hired from Wow Remote Teams. His professionalism, efficiency, and dedication have helped us with our lead generation process."

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