Paid Media Specialist (Jan 2024 – Jun 2024)
→ Developed and executed integrated online media campaigns across multiple platforms, including Google Ads, Meta Ads, LinkedIn Ads, Twitter Ads, and programmatic media, aligning with client objectives to drive business growth.
→ Managed all aspects of campaign operations, from strategy to optimization, ensuring alignment with client goals and budgets.
→ Conducted in-depth market research and audience analysis to optimize campaign messaging and performance.
→ Leveraged data-driven insights to track ROI and maximize campaign effectiveness.
→ Maintained strong client relationships and prepared comprehensive reports to communicate campaign results.
Head of Paid Channels (May 2021 – Jan 2024)
→ Led a team of 9 direct reports, overseeing department processes, vendor contracts, and intercompany relationships.
→ Developed and monitored core campaigns for 26 shopping centers, ensuring alignment with strategic goals.
→ Managed annual budgets of $20MM, optimizing financial control and campaign payments.
→ Implemented an in-house agency, resulting in a 25% reduction in monthly fees and a 30% improvement in key metrics.
→ Streamlined media plan execution, reducing SLA time by 200% and increasing reporting frequency.
Paid Media Supervisor (Apr 2020 – May 2021)
→ Managed both online and offline media strategies, overseeing budgeting, negotiation, and media execution.
→ Led campaigns across platforms like Google, YouTube, Facebook, and Instagram, ensuring client objectives were met.
→ Managed financial aspects of media production and client accounts, including prospecting and presentations.
Head of Paid Media (Sep 2018 – Apr 2020)
→ Directed media strategy for both online and offline channels, overseeing campaign approval, budgeting, and execution.
→ Coordinated with clients to develop and implement campaigns across Google, YouTube, Facebook, and Instagram.
→ Handled financial oversight for media production and account management, ensuring budget control and performance tracking.
Paid Media Coordinator (Feb 2018 – Sep 2018)
→ Created and optimized digital media campaigns on platforms such as Google, YouTube, Facebook, and Instagram.
→ Managed campaign planning and strategy development, focusing on client KPIs and performance.
→ Led a creative team and oversaw budget management for online media campaigns.
Paid Media Coordinator (Jan 2017 – Feb 2018)
→ Planned and executed digital media campaigns on platforms like Google, Facebook, Twitter, LinkedIn, and Waze.
→ Optimized campaigns for performance, tracking metrics and preparing reports for client prospects.
→ Managed media budgets of $5MM and implemented CRM strategies.
Digital Marketing and Performance Analyst (Jun 2016 – Jan 2017)
→ Produced content for digital media platforms and optimized campaigns for performance.
→ Managed Google AdWords campaigns, including search, display, video, and remarketing.
→ Implemented tracking codes, managed budget control, and tracked conversions.
AdWords Specialist (Dec 2014 – Jun 2016)
→ Managed Google AdWords campaigns for medium and large clients, providing ad support, billing, and policy guidance.
→ Created and optimized campaigns across search, display, video, and shopping networks.
→ Supported Google Analytics implementation and managed Google Shopping campaigns.
