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Lucia

Brand Designer

Location

Colombia

10

YEARS OF

EXPERIENCE

I am a Brand Designer with 10 years of experience creating compelling visual identities that enhance brand recognition and engagement. My expertise lies in developing cohesive brand strategies, designing impactful logos, and crafting marketing materials that align with business goals. I excel at translating brand values into visually appealing assets across digital and print platforms. Passionate about storytelling through design, I ensure that every brand I work with has a unique and memorable presence.

Main Skills

Accounts Receivable

ASPEL

Balancing Accounts

Cash flows

Cash Management

External Audit

Logo design
Visual Storytelling
Brand Strategy
Creativity
Packaging Design
Website Branding

Work Experience

Work Experience

Senior Brand Designer (2020 – Present)
→ Develop comprehensive brand identities, including logos, typography, and color palettes.
→ Create brand guidelines to ensure consistency across all visual communications.
→ Collaborate with marketing and product teams to design packaging, advertising, and promotional materials.
→ Lead creative direction for rebranding projects and new brand launches.
→ Oversee the execution of design assets for social media, websites, and print campaigns.

Brand Designer (2016 – 2020)
→ Designed logos, marketing collateral, and digital assets for various brands.
→ Conducted market research to create visuals aligned with target audience preferences.
→ Worked closely with clients to understand brand vision and translate it into effective design solutions.
→ Developed mockups and prototypes for packaging, web, and mobile branding elements.
→ Assisted in the creative direction for advertising campaigns and product launches.

Graphic Designer (2013 – 2016)
→ Created visual content for advertising, social media, and corporate branding.
→ Designed brochures, flyers, and print materials to support marketing initiatives.
→ Maintained consistency in branding across all company materials.
→ Assisted in website design and UI elements for digital campaigns.
→ Worked with photographers and content creators to enhance brand storytelling.

Education

Bachelor’s Degree in Graphic Design (2009 – 2013)

Education

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