Strategic Marketing Leadership:
How Digi-Notice Scaled
Without the Full-Time Overhead
100% Executive Cost Avoided
Replaced with fractional leadership
Senior Marketing Expertise
Without full-time commitment
Real-Time
Collaboration
No more offshore communication barriers
Employees
2–10
Location
Toronto, Canada
Industry
PropTech / Digital Communication Platform
Website
digi-notice.com/
The Challenge
Working with Wow Remote Teams gave us senior level marketing expertise without the cost of a full-time hire. It changed how we operate.
Sue Langlois
CEO & Founder | Digi-Notice
As Founder and CEO of Digi-Notice, Sue Langlois is building something unique.
Digi-Notice helps condo corporations improve communication through strategic messaging delivered via digital screens in elevators and common areas. From AGM participation to waste management to energy savings, their platform engages residents and cuts costs through smart communication.
But being first in a category comes with operational pressure. “We’re the only ones that I know of in the world doing something like this”, Sue explains.
That pioneering position meant constant experimentation, shifting priorities, and rapid iteration. The company needed experienced marketing leadership to refine positioning, support growth, and bring structure to execution.
The problem? Hiring a full-time senior marketing expert wasn’t financially viable. As a scaling business serving price-sensitive condo corporations, Digi-Notice needed deep expertise without full-time overhead. Sue had tried outsourcing before. It failed.
The previous experience involved significant time zone misalignment and language barriers. Communication felt strained. The relationship didn’t work.
“I was a little skeptical,” she admits.
She needed someone experienced. Fractional. Reliable. And aligned with North American business culture.
The Approach
Sue was introduced to Wow Remote Teams through a trusted referral inside her women’s business group. That trust mattered.
“I wasn’t just Googling, trying to find one of these. It’s not shady. That’s important,” she says.
The process began with curated candidates. Multiple professionals were presented. Each had relevant experience. But one stood out.
Emilia.
Her deep knowledge of Canva and marketing execution tools was immediately valuable. More importantly, she brought breadth of experience and operational maturity that Digi-Notice didn’t yet have internally.
Sue wasn’t just hiring execution capacity. She was hiring structure.
“One thing that Emilia has really brought to the table is that ability to be very calm and processed and organized, especially in the world of entrepreneurship,” Sue explains.
Digi-Notice moves fast, ideas evolve and priorities shift.
Sue describes entrepreneurship as a roller coaster. Emilia became the counterbalance.
“She’s like a steady anchor to that ship on the tidal waves of entrepreneurship.”
Beyond skill alignment, the logistics worked.
Time zones aligned seamlessly between North and South America. English fluency was not an issue. Communication was real-time and collaboration felt natural.
Critically, Sue was able to access senior-level marketing expertise on a fractional basis. That meant paying only for what the business actually needed.
“Finding someone who is fractional made a huge impact; they helped me do something that I otherwise probably couldn’t have afforded,” she says.
Finding someone who is fractional made a huge impact; they helped me do something that I otherwise probably couldn’t have afforded.
Sue Langlois
Chief Executive Officer | Digi-Notice
The Outcome
Emilia brought process and organization to a fast-moving startup environment. That stability has been invaluable. She’s been a steady anchor in the tidal waves of entrepreneurship.
Sue Langlois
Chief Executive Officer | Digi-Notice
The impact extended beyond marketing tasks.
With Emilia embedded in the team, Digi-Notice gained:
- Greater marketing consistency
- Improved operational processes
- Clearer organization in a fast-moving environment
- Strategic input without full-time executive cost
The engagement also changed Sue’s perception of remote talent.
Her previous offshore experience had created hesitation. This experience rebuilt confidence.
The nearshore model eliminated time zone friction. Communication felt seamless. The quality of expertise matched, and in some cases exceeded, what she could have hired locally at her budget.
Most importantly, Sue gained space.
Space to focus on vision, innovation and leadership.
Instead of being stretched thin across marketing execution and organizational chaos, she had a steady, experienced partner helping stabilize growth.
For a pioneering company building a new category, that stability matters.
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